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marque.com.au
AUTOMOTIVE NEWS SERVICE

IMPRESSIVE NEW IMPREZA

By EWAN KENNEDY
10 September 2007

Subaru aims to move up a notch in the automotive game by introducing its new Impreza range. It is pushing hard in the vital fields of styling, safety and overall competence and wants to build on its reputation as a premium product from Japan.

Styling works particularly well. In profile there are cues to the BMW range, in particularly the 1 Series, with a long nose and short tail that give the car a positive look that looks excellent on the road. The controversial three-piece frontal styling has been replaced by a more integrated appearance and it seems likely that traditional Subaru buyers will like what they see.

The flagship of the range is, of course, the WRX and it has an integrated look that has been missing in the past. Previous generations could have had their body shape modified by a boy racer, the latest one has all the hallmarks of designers who know exactly what they want in a high-performance grand touring machine. The bonnet scoop, always the most noticeable feature of WRX, is bigger than ever before and the complete bonnet has been integrated around it. We like what we see.

However, this is one of these cars that looks better in the metal than in photographs. May we recommend a trip to your Subaru dealer to really get your senses around the new shape?

But there's bad news as well as good in the shape of the new body. Only a hatchback is offered at this stage, a sedan isn’t likely until this time next year. Given that about 50 per cent of buyers have opted for the sedan in previous models this could hamper sales. Then again, the shape of the new hatch is less controversial than before so sedan lovers may be happy to settle for it.

Subaru's importers are delighted that the Impreza has gained maximum ratings in independent Australasian crash testing. Quite simply there is no safer car in this class. Yet this crash-survival capacity has been achieved without making the Impreza heavier. Indeed, clever engineering has been able to trim a few kilos out of the body, thus improving performance and/or reducing fuel consumption.

But there's a lot more to this Impreza than simply being able to crash and walk away. A huge amount of design work has gone into crash prevention. All models have Subaru's famed all-wheel drive system to give improved traction under all road and weather conditions. Until now Subaru has told us that ESP (Electronic Stability Program) wasn’t necessary as AWD did the job, but has now introduced a system to further enhance the car's ability to get out of trouble in extreme circumstances.

All our testing of the new Impreza to date has been on public roads, and that’s no place to push cars to their limits. Having said that the new Impreza has levels of grip and competence that are far beyond what will be attempted by any driver with intelligence.

Yet the grip has not been gained at the expense of comfort. The WRX is far more refined than ever before and can certainly be used as a commuting car for daily use. This is partly due to a new rear suspension system that’s similar to that of Impreza's big brother, the Liberty.

Other than the WRX, which has a turbocharged 2.5-litre flat-four, the Impreza range is powered by 2.0-litre twin-cam engine producing 92 kW, and 184 Nm at 3600 rpm. This gives it good performance without being outstanding in any way. Its refinement and willingness to work will impress those drivers who are looking for a sensible powerplant.

Impreza has a nice solid feeling that’s very European in the way it feels and reacts to the vagaries of Australian roads. It is refined to ride in and provides the sort of serenity and comfort that would have required a larger more expensive car only a few years ago.

Despite the fact that the new Subaru is better equipped than every before prices have been kept pretty much at previous levels, or even slightly reduced on some models. That’s a factor of better efficiency in the factory, the strength of the Australian dollar and the respect in which our local Subaru operation is held in the Japanese head office.

Amazingly, the Subaru WRX starts at just $39,990 which is the same price as when it was launched here in 1994. The rest of the Impreza range begins at $24,990. Though apparently more expensive than other Japanese cars in this class, keep in mind you are getting the benefit of a sophisticated all-wheel drive system, not to forget those most impressive crash-test results.

The complete Subaru Impreza range, with prices (excluding on-road costs) is:
R hatch: $24,490 (manual), $26,490 (automatic)
RX hatch $26,490 (manual), $28,490 (automatic)
RS hatch: $29,490 (manual), $31,490 (automatic)
WRX hatch: $39,990 (manual)

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