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marque.com.au
AUTOMOTIVE NEWS SERVICE

BIRTH OF THE HYUNDAI GENESIS

By EWAN KENNEDY
31 March 2008

If there's one thing that differentiates the low-cost mass-market car from the prestigious European marques it’s the use of front-wheel drive in the former and rear-drive in the latter.

The ever-ambitious South Korean maker, Hyundai, is well aware of this distinction. And is aiming to substantially lift its public perception by building an upmarket rear-drive machine. Hence the birth of a sporting coupe called the Hyundai Genesis.

These days it’s possible to engineer a front-wheel drive car so that at everyday speeds it almost feels as though the rear wheels are driven by the engine. But as soon as you pedal a bit harder than average the added mass over the front wheels upsets the overall balance. Thus rear-drive is the choice of all who like their cars to have nimble handling and the ability to change direction sharply.

Hyundai Genesis has just been unveiled to a fascinated public at the New York Motor Show. We are delighted to report that it looks like a Korean machine, not like yet another Asian imitation of a European car. Just look at the unusual shape of the headlights, the rising lines of the in-bumper air intakes, and the strong upward swoops of the style lines on the sides of the coupe to see what we mean.

In the past Hyundai has had to back off its Korean styling themes following criticisms from people who think that only the Europeans know how to pen cars. Let's hope the Hyundai chiefs in Seoul stick with their styling guns this time around. The shape certainly looks good in the metal, just ask anyone who saw the concept Genesis at the recent Melbourne International Motor Show.

Having said all that on the matter of body shape, the Genesis does take the European line in engine options in offering both four- and six-cylinder variants. There's a hot 2.0-litre four-cylinder powerplant fitted with a turbocharger to boost its output to as high as 158 kW. And a full-on 3.8-litre V6 with a very healthy 228 kW.

In full-on sports car manner Hyundai says the latter powerplant can take its new coupe past 100 km/h less than six seconds after it leaves the start line.

In true sports car fashion the standard transmission with both engines will be a six-speed manual. To cater for the American market automatic transmissions are offered behind both engines.

Though it could be said the Genesis is a descendant of the Hyundai Coupe and later the Hyundai Tiburon, it really does take an altogether different approach to car design. Especially in its mechanical makeup and in pushing a long way further upmarket.

Hyundai is playing it cautiously at this stage by saying the Genesis is aimed at tackling cars like the Japanese Lexus and Infiniti (Nissan) sports models, not those sports coupes that hail from Europe. But there seems little doubt that the ambitious people at the helm of Hyundai would eventually like to tackle the English, German and Italian car marques at their own game.

The good news is that the Hyundai Genesis is no longer a concept that has been floating around motor shows for too many years. In New York this week it finally became a reality. However, it won’t be on the road until 2010. The bad news is that Genesis has not definitely been scheduled for Australia, although the local importer says it’s very keen to have the car on our roads.

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