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marque.com.au
AUTOMOTIVE NEWS SERVICE

AUDI LAUNCHES ECONOMY MODEL

By EWAN KENNEDY
9 June 2008


Always a leader in technology, Audi has developed a special version of its A3 five-door hatchback (Sportback in Audi speak) that’s aimed at giving smart drivers the ability to bring fuel consumption down by a staggering amount.

The little ‘e’ in the car’s title stands for economy. The main feature is the use of a latest in turbo-diesel technology, with changes to the electronic ‘mapping’ of the engine to minimise consumption without taking too much away from performance. The result is a reduction in peak power from 103 kW in the standard 1.9 turbo-diesel, to just 77 kW in the ‘e’ variant. It’s no rocketship, but drivers chasing economy are never going to engage in traffic-light grand prix.

But there's a lot more to the car than simply a fuel-efficient diesel. Gearing in the five-speed manual has been raised in third and fifth ratios to keep engine revs down without taking too much away from performance. Fourth has been left alone as a ‘working’ ratio in relatively hard driving conditions.

Wheels are steel rather than alloy. Making them slightly heavier, but able to carry a full ‘moon’ type wheel cover to give better airflow. The tyres are special economy models from Michelin, its Pilot Premacy XSE. Slight changes to the shape of the A3 improve its aerodynamics.

Official AS (Australian Standard) fuel consumption figures for the Audi are 4.5 l/100km and 119 g/km of CO2. The economy Audi can travel more than 1200 km on its 55-litre tank of fuel.

A red-hot contest was held among Australian motoring journalists to try and better even those most impressive economy numbers. The winners were Albert Martin from Royal Automobile Association of South Australia, RAASA (bit of local knowledge there!) and Ken Gratton from Melbourne, who drove a car so that it consumed just 3.5 L/100 km and produced only 93 g/km of CO2. That would have given an empty-tank range of around 1570 km.

Sadly, we were unable to attend the two-day, 366-km event, run in the Adelaide region with a ferry trip out to drive on Kangaroo Island, due to pressure of business. ‘Sadly’ because your author has an entry in Guinness World Records for economy driving. That is for the longest distance travelled in a standard road vehicle on a single fuel fill, 2724 kilometres, in a Toyota LandCruiser diesel. Interestingly, that record was once held by an Audi…

Audi's A3 1.9 TDI e is now on sale in Australia and carries a recommended retail price of just $38,900. On-road charges have to be added, but you will get a prestigious German car with some fascinating technology for not a lot over $40,000.

It would be nice to see the Australian government getting serious about cutting consumption and emissions by giving tax benefits to cars like this. Instead, it seems more intent on slugging the rich by making efficient high-tech cars more expensive, witness the big increase in luxury car tax in the recent federal budget.

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