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marque.com.au
AUTOMOTIVE NEWS SERVICE

NEW BMW FLAGSHIP SETS SAIL

By ALISTAIR KENNEDY 
23 February 2009


BMW has given the local motoring media a preview of its new 7 Series sedan, due to begin arriving in Australia within the next few months. First shown at last year’s Paris Motor Show, the big Beemer is the fifth generation version of the model that has been the company’s flagship for over 30 years. This is the first all-new model since 2001.

Styling of the new 7 Series is more mainstream and less controversial than that of its predecessor. In profile it retains the traditional BMW long bonnet with a short front overhang. Most of the engine is positioned behind the front axle for the best balance.

The sweeping rear roofline gives the car an almost coupe-like appearance, at least in the standard wheelbase models, with a distinctive single crease-line running along the car’s shoulder joining the front and rear lights, dissecting all four door handles on the way.

The biggest change in the appearance of the big Beemer is at the front with a larger, bolder version of the famed kidney-shaped grille.

The new 7 Series will come to Australia with the choice of three engines. The 740i and 740Li, are powered by a 3.0-litre straight-six twin-turbo petrol; 750i and 750Li by a 4.4-litre V8 twin-turbo petrol; and the 730d with a 3.0-litre straight-six turbo-diesel. The ‘L’ in the two petrol-powered models indicates that they are long wheelbase variants, the diesel engine only comes with the standard wheelbase.

The 730d will be the first diesel 7 Series to be sold in Australia, and so will match its main competitors, the Audi A8 and Mercedes-Benz S-Class, that have included this option for some time.

At $198,800 the 730d will also be the lowest priced of the five 7 Series variants. It's likely that there could be a lag in early sales as potential customers await the diesel’s arrival before making their decision on which model to buy.

Although there’s more power and torque from all three engines, fuel consumption has been lowered through a combination of reduced car weight, mainly by using aluminium in more areas, and also from greater engine efficiency. Based on European testing the 750i is rated at 11.4 litres per 100 kilometres, the 740i at 9.9 L/100 km and the 730d at just 7.2 L/100 km.

We were able to drive both long and standard wheelbase variants of the two petrol 7 Series during the car’s launch to the north-west of Melbourne. It almost goes without saying that this is a superb cruising car, capable of purring along effortlessly all day. Fortunately we were able to test it in its natural habitat, the German autobahns, during last year’s international launch rather than the mind-numbingly low Australian highway speed limits.

For those looking for extra driving enjoyment the driving characteristics of the new 7 Series can be adjusted using BMW’s Dynamic Driving Control system which allows adjustments to the car’s steering, throttle, transmission and suspension ranging from the smoothness of the ‘Comfort’ setting to the agility of ‘Sport-Plus’.

A remarkable amount of technology has been crammed into the BMW flagship including five cameras: the now-common reversing camera, one to warn if the driver is drifting out of his lane, a thermal imaging camera to identify pedestrians, animals and other objects at night, and one each on the front wheel arches to assist in tight areas such as narrow streets or car parks by monitoring crosswise traffic that the driver is unable to see.

Also new is a Head-Up display which projects selected information onto the windscreen, allowing the driver to view it without taking their attention away from the road. The information can include the car’s speed, satellite navigation instructions and lane departure warning and can be moved around the windscreen to suit each individual driver. There’s also the capacity to display the current road speed limit which we were able to use in our overseas test but which is currently unavailable in Australia but which BMW Australia hopes to be able to activate within the next year.

The Lane Departure Warning system uses a camera mounted near the rear view mirror to scan the road markings and warns the driver, by sending a vibration into the steering wheel, when the car is approaching one or other of the marked lines. The system only operates at speeds above 70 km/h and is designed to alert drivers who may be about to fall asleep. We found that the system worked well on main highways but struggled on some minor roads where the lines had faded.

BMW’s much-maligned iDrive system, used to control the various navigation, entertainment, information and telecommunications within the car, has been upgraded and is now more user-friendly. Among the improvements are direct access and favourites buttons to allow one-touch access to selected functions.

The system now includes an 80 Gigabyte hard drive including space for 8 Gb of audio files and uses a 10.2-inch high resolution display screen. There’s also the facility to allow internet access although, again, that’s not available in Australia as yet. Voice-activated input has also been improved and we found it more accurate than in the previous iDrive.

The new BMW 7 Series is a superb vehicle, comfortable to cruise in yet enjoyable to drive hard when the opportunity arises and now with a long-overdue turbo-diesel option. Add the staggering array of technology, much of it safety related, and BMW could well challenge Mercedes-Benz for the limousine top sales spot that it conceded to its German rival several years ago

The 740i/740Li and 750i/750Li will go on sale at the end of April with the 730d to follow around June.

The complete BMW 7 Series range, with prices (excluding on-road costs) is:
730d 3.0-litre turbo-diesel: $198,800
740i 3.0-litre twin-turbo petrol: $203,000
740Li 3.0-litre twin-turbo petrol: $218,000
750i 4.4-litre twin-turbo petrol: $274,200
750Li 4.4-litre twin-turbo petrol: $291,200

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