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By EWAN
KENNEDY
11 January 2010
Subaru Australia opened the bowling for 2010 on
January 1st. While other marketing gurus were enjoying a well
earned rest following the tumultuous financial events of 2009,
Subaru came up with an interesting spin on automotive retailing.
It partnered with global clothing company Columbia to produce a
special edition called the Forester X Columbia.
Aimed at the sporting buyer, the Forester X Columbia has a
plethora of lifestyle accessories – roof cross bars, a cargo
tray and a sensible rear step panel. These are teamed with 16-inch
alloy wheels and foglights and special Columbia badging to produce
a package that won't be hit for six. All the more so because the
recommended price of $33,990 puts a real spin on the package. And
that's the final price, because all dealer and government charges
are paid for by Subaru.
Best of all, included in the price is a voucher for $500 from the
Columbia merchandise.
© Copyright
Marque Publishing Company
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