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By EWAN KENNEDY
12 April 2010
In the automotive world longevity isn't common. Fashions come and
go at the whim of the marketing people, styles change, names of
cars come and go. And buyers are taught to rush out and buy things
just because they are the latest and greatest.
So it's nice to see the Ford's Falcon has defied that trend and is
about to celebrate its 50th anniversary in Australia. In that 50
years the Falcon has seen off competitors like Holden's Kingswood,
Chrysler’s Valiant, Leyland’s P76. Not to mention Toyota
Crown, Nissan 300 and others.
Falcon was launched in Australia on June 28, 1960 and has been
sold here continuously. Falcon dominated the sales scene for many
years, but has slipped in recent times, due mainly to an onslaught
of SUVs, including its small brother the Ford Territory.
To celebrate the happy anniversary, Ford Australia will presumably
introduce a series of special models. Details are still a secret,
indeed the company won't even tell us that the special editions
will be produced, but stay tuned as we get further information and
test drives of the upcoming celebratory Falcons.
A logo has been designed to go with the 50th anniversary Falcons.
Very much after the style of the original models it has bird like
lines for the flying falcon for which it was named. We only have a
pictorial representation at this stage, but look forward to seeing
the real thing.
In the meantime, it might be worth a trip to your local Ford
dealer to ask if they can give you a call when they hear a whisper
limited edition Falcons are on the way. Some of these special
models can become collectors’ items down the track – no
promises, though...
Incidentally, Ford is not only celebrating half a century of the
Falcon, but also 85 years of local manufacture in Australia - the
company set up its plant in Geelong on March 31,1925 to build the
famed Model T.
Ford Australia is still operating on that Geelong site today,
albeit with numerous changes over the years to keep up with the
latest technology and techniques in this exciting automotive
world.
© Copyright
Marque Publishing Company
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